Croslin Court

An Affordable Housing Community in Austin, Texas

Listing Broker

Tech forward brokerage focused on the milennial and young professional market

Experienced with marketing affordable housing communities.

Close to large employers like IBM, Apple, and good middle ground between Downtown and Dell
Lowest hanging fruit will be recent grads with entry level job
2 Metro Stations 1 mile away, position as bike friendly to Metro Rail to downtown - avoid $200 parking
Poised for affordable living, protected property tax increase
Custom finishes

Bedrooms	Bathrooms	Square Footage	Sale Price	Availability
1	1	852	$150,000	4
2	1.5	1,024	$170,000	12
3 - market	3	1,150	229,900	2
Studio	1	380	$100,000	1
2 - market	1.5	1,024	$189,900	2
Total			$3,579,600	21

Landscaping needs improvement, some color goes a long way. Colorful pool chairs and some cheap outdoor furniture greatly improves aesthetics.
Safety Concerns. The area is safe but there might be concerns from parents - most first-time buyers consult parents before buying. We need to address head-on. Additional lighting or a corrugated steel fence might help
Suggested improvement - bike rack

Win SEO for affordable housing - limited competition

Link up with Press to help promulgate affordable housing - limited awareness

Social Media campaign mostly geared towards Instagram

Follow up with diligent retargeting campaign since it's a small market. Anybody who visits website will see us everywhere

Host a few affordable housing info sessions in back studio if available

Professional Photography, Professional Website, Matterport virtual tour

On-site sales team in studio

Email Blasts

BCL

Print Ads

Asian News, El Mundo, The Villager, Austin Chronicle

Affirmative marketing